Design can be viewed in many different ways, depending on what the object being designed is. Looking around I often think it would be useful for people in all types of industry to understand design as good design is pleasing to look at and unfortunatley many people get it wrong.
For me, design has many aspects. Firstly you need to understand the item that you are designing, its use and functionality is important. Secondly, who are you designing it for as it will need to appeal to them aesthetically. Thirdly, if the item is being worn, as in the case of jewellery and clothes, it will need to be practical and comfortable.
Good design needs to take into consideration all of these aspects and then create an item that fits into this profile. However, this is sounding a little boring and good design is certainly not boring! It has the ‘edge’, it is unique or original and it is clever. Clever design = good design. Understand the object, a ring per say, know it needs to be comfortable, balanced and not too heavy, do something different and original with it, all the while staying within the boundary lines of the design aspects and finally, appeal to your target market – that is good design! Beautiful, original, practical and functional.
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