Deana was born in Paarl but moved to Cape Town when she was very young. She went to school at Herzlia, which is nestled beneath the magnificence of Table Mountain. She has always been keen to make things with her hands and use her natural creativity. At school she took graphic design art as one of her Matric subjects.
After she matriculated, Deana took a gap year in which she went to Israel; where she both worked and travelled. She also did her military training for three months in Israel. Looking at Deana you can’t imagine her slinging a gun over her shoulder, but evidently, she has done this! In fact she even had to take her gun with her to the showers every night as they are not to be left alone (guns that is)!
Deana had always wanted to learn to make jewellery, and in fact had applied to study jewellery design at CPUT before she left for Israel. While Deana was in Israel, she worked in a jewellery shop for a few weeks and this work experience helped her to be sure that jewellery was definitely what she wanted to do.
Deana loves to design jewellery and for her there is nothing better than coming up with a good design and then bringing it to life in the manufacturing process. She does not like to be restricted too much and you can definitely see that the quality of her work improves when there are limited technical restrictions. She battled to find inspiration to manufacture the industry pieces that were required in the second year at CPUT, but now that she is making her own designs, she is much happier. One could say that she is flourishing in the third year, she is passionate about her own designs!
As I have been Deana’s classmate and friend for the last three years I feel know firsthand what kind of jewellery she likes to make. Deana draws both information and inspiration from the things that are all around us. She is using a theme for her third year range which I think is fantastic, not only is it something that most people would have overlooked as a potential theme for jewellery inspiration, but she is making it work. Her theme is ‘cars’ – fast cars, slow cars, sports cars, all types of cars really. Deana likes to be clever with her designs and she likes to use different materials. She is also influenced by geometric shapes and architecture, but at the same time, she likes to cast organic material such as leaves in silver.
Note the use of coral in this simple but beautiful necklace.
These rings are Deana’s cast range from the 2nd year. The designs are quite geometric and lean toward her love of architecture.
Deana’s themes in design may make you think that her jewellery would be complicated, but she is really good at simplifying form to make visually appealing, comfortable jewellery.
This ring is one of her pieces for her final 10-piece range for which her inspiration is ‘cars’. Her inspiration for this ring came from the mag wheels of a car. It is also clever in that the top of the ring spins, just like a wheel! She has cleverly blackened the inside, which give the ring depth.
These two conceptually clever rings are in fact taken from the tyres of toy cars. She has taken out the inside of the wheel and put in a silver inner sleeve, I think they are great and they are most definitely original. I like the fact that she has brought elements of the ‘car’ into her jewellery by incorporating this material.
Deana has also made a bangle using a tyre, this time the tyre is from a genuine car and it is an old, used tyre. The smooth worn finish of the rubber compliments the silver inner sleeve beautifully. Unfortunately as this bangle was only completed recently I do not have a picture of it.
Deana’s work has also been influenced by family and her faith, many of her pieces show this inspiration. She often uses Hebrew wording on her pieces for her Jewish clients, in the form of engraving and piercing. There is quite a market for these pieces in Cape Town and she is often busy making them. Fortunately Deana is a fast worker, she is affectionately known as “Speedy Deany” as she is always finishing her projects days before everyone else!
This pendant is made using Hebrew symbols, note the use of blackening, which highlights the design in this piece.
This pendant was made for a friend of hers and it is the friends name in Hebrew. Deana has made many such necklaces for friends and family.
She has also made many of these bracelets; there is a huge market for them in Cape Town! She can make them fairly quickly and she has found an engraver who is able to engrave the Hebrew wording beautifully. The Hebrew wording is the Shemah, which is the holiest prayer in Judaism, the exact translation is: "Hear, O Israel, the Lord is our God, the Lord is one".
Deana made this bracelet (back and front view) for one of her older clients. The boy and girl charms symbolise her nine grandchildren, Deana has had each of their names engraved on the backs of the charms. These bracelets are popular and I am sure she is going to have many more orders for them.
When it comes down to marketing Deana relies mostly on word of mouth. Much of her work is commissioned by friends and family, as evidenced by the work I have shown above. She has sold many of her pieces through this network of clients in the Jewish community. She is also selling some of her work at the Jewish Museum in Cape Town as well as at a shop in Cavendish called Chrysalis.
Deana has mostly been manufacturing silver jewellery and she likes to use different textures in her work. She particularly likes to use a rough texture next to a smooth polished surface as she likes this contrast. The ‘tyre’ rings are a good example of this.
Deana will be going on to complete her fourth year at CPUT in 2012, after which she will most likely work for herself and establish her own brand, which I am sure will do very well!